AFL Shop - About Us

At Shop.AFL.com.au, we simply love footy.

Whether it’s at the game, at the pub, or from the comfort of our lounge-rooms, we love cheering our sides to victory. We love the atmosphere; the cheers, the banter, the rollercoaster of emotion. We love the comebacks, the blowouts and even the losses, which make the wins the next time around that little bit sweeter. We love the road to the finals and, for those lucky enough to enjoy them, the team songs and trophies.

That’s why we love the fact that, as an official AFL online merchandiser, we can help to create an even better fan experience for supporters, with the biggest range of all 18 teams gear, in one online location. What’s better we ask than celebrating that match-winning goal in the closing seconds of the final quarter? Well, doing it wearing your team’s guernsey, beanie or scarf of course!

At Shop.AFL.com.au we stock thousands of items for footy fans of all shapes and sizes. We only carry authentic and officially licensed apparel, headwear, giftware, equipment and accessories from top brands such as Nike, Adidas, Asics, Canterbury, New Era, ISC and more. And with fast, flat-rate shipping, an easy returns policy and a dedicated Customer Service Team, we’ll always do our best to ensure you’re a fan of us too.

​Whatever you need to show your true colours, ShopAFL.com.au has you covered.