Australia’s national game is under threat from all world sports. Now the AFL must find new ways to survive in this global market. AUSSIE RULES THE WORLD follows AFL superstar Brett Kirk on an international mission to save the game. Narrated by award winning actor David Wenham- this film uncovers people’s passion for footy in unexpected corners of the globe. Footy will never be the same!
Taking the Australian indigenous game out to the world is an epic task. Why bother when AFL is the number 1 sport inside Australia and has been played for over 150 years? In living rooms, bedrooms, offices, trams and taxis we are now being inundated with access to world sports across all media platforms 24/7. The traditional Australian sports landscape is undergoing a radical change. AUSSIE RULES THE WORLD explores these shifting times when audiences, athletes and the media dollar now compete in an international arena and AFL must look to position itself in this global market.
AUSSIE RULES THE WORLD unfolds a drama of great success and failure as the world teams converge on Australia to compete in the AFL International Cup. International athletes proudly wear their national jumper as they go head to head with a wide range of AFL players from across the world. The film brings together a spectacular display of footy styles, songs, languages, passion, tears and commitment that are beginning to shape the way the game is played forever.
This film is for all footy fans, international sports fans and families across Australia who want to catch a glimpse of the beginning of this remarkable journey as AFL goes viral.